Email Marketing Automation

A Benefit / Feature

Zero to $269K/mo

Fast forward to today, or just a year later, Client was able to scale email revenue from $0/mo to a whopping $269k/mo with our advanced strategy.

We are in 2022 and email is still one of the most powerful tools to get your brand communication across to your customers.

That extra push they need after “Add to Carts”, that extra motivation they need to complete the abandoned purchases and the special feeling they get when they receive those customer loyalty rewards.

At Webdevpress, that’s exactly what we do with email & content marketing! That’s our jam!

To back up our story, we bring you a case study from one of our existing clients which grew their email revenue from $0 to $289k/month in 11 months – using the power of email alone. And of course, our awesome team and some front-end optimization on the client’s end.

The Background

Based in Vancouver, Client is an online furniture store that sells mid-century modern furniture to its variety of customers globally.

Revenue Figures 11 months ago

Overall Store Revenue: $63.27k/mo
Email Revenue: $0

The Game Plan

Enter Webdevpress! Client started working with us on July 2nd, 2019.

The low hanging fruit

This is an area where most ecommerce stores literally leave money on the table. You won’t have to do that.

Strategic email flows were set up on the backend for the brand to quickly reengage with their existing customers. With the right messaging in carefully devised email campaigns, we knew we would be able to help reinforce the brand’s unique identity and help improve their existing customer return rate of about 20%.

The approach

We started setting up beautifully crafted email automation, got rid of spam issues to improve deliverability and implemented a 60-day content & promo-based marketing strategy.

60-Day Content Marketing Strategy

We set up a total of 9 email flows for Webdevpress. These flows include:

The Creatives

The Promotional Emails

We even created promotional templates for them, and we are continuously improving and updating these email designs…

List Management

Besides automated emails (flows), we also started regular nurture and promotional newsletters (campaigns) to the existing list. After setting up and continually updating the 60-day marketing plan, the emails were flying out to the existing list regularly. Whether with Black Friday or new arrivals or editors pick, we’d always find a unique angle to present and promote their breathtaking furniture. This is how emails never get dry and keep subscribers engaged.

A few more notes on campaigns:

The frequency of emailing went from roughly 2x a week to about 4x a week over the months, more frequent during big holidays and related promo dates
We made sure to consistently send nurturing content as well. Style, design, home decor, tips that the target customer would want to hear
We continually tweak the engaged segment levels on a weekly basis, from 30-day engaged to 365-day engaged, depending on the list response in previous days and the stage in the 60-day marketing plan

Taming the Email Spam Filters

Depending on domain reputation and many other factors, we might use email spam filters (read Gmail) every day. This ensures that your emails are actually hitting the Inbox of your customers.

No point designing the perfect email with perfect messaging only to find that the emails are hitting the Spam folder of the customers, right?

A few more notes on campaigns:

We excluded unengaged customers who were using email services with possible spam issues.
We started warming up the store’s domain name by sending plain text emails to only the most engaged segments of their list.
We used nurturing content to get higher engagement without any hard selling in newsletters.

The Result

40% of the store’s total revenue is now attributed to email marketing.
Revenue from email grew from $0 to $80k/mo in just the first three months, which now stands at $289k/mo over a period of 11 months.

Revenue Figures Now (11 months later):

Overall Store Revenue last 30 days: $700k
Email Revenue last 30 days: $289k

Zoom Out

Smooth email automation in place

Once the flows are set up and optimized, there is almost no effort needed to keep the campaigns running. It’s like having an additional support team working for your store – 24*7, 365 days/year.

More budget for Brand Awareness

With 40% of all revenue coming from our email efforts and raking in a total of $236k from email, they now have more budget to spend on brand awareness and acquiring new customers.

Emails save you tons of time and effort

Our A-star team of account managers and email experts come with years of proven experience, allowing you and your marketing teams to focus on channeling your efforts into other meaningful strategies and building more business opportunities.