“Like Riding a Lifecycle – You Never Forget”
This fast-growth software company first came to us for a HubSpot audit.
HubSpot had been set up, but not optimized. One of the first implementation steps we took was to set up a smart lifecycle and then integrate lead-generation tools. With a smart lifecycle and automatic integration to lead-gen tools, SDRs and Sales Reps never forget what prospect to contact in what order.
This recently VC-funded company was struggling to efficiently manage their sales pipeline and generate enough leads to fuel their growth, expectations for which were high.
Their HubSpot setup was basic, lacking crucial lifecycle stages and automation, and they relied solely on trade shows for lead generation.
This resulted in slow lead qualification and overworked Account Managers handling unqualified leads.
The impact of these changes was immediate and significant
By optimizing the client’s HubSpot and integrating powerful lead generation tools, we empowered them to scale their sales operation and achieve impressive growth. This case study demonstrates the effectiveness of a data-driven, automated approach to lead generation and qualification, freeing up sales teams to focus on what they do best: closing deals.
The Power of Marketing Technology to Deepen Relationships
Colorado Springs, CO
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