Solution
We implemented a comprehensive strategy to optimize the client’s HubSpot and streamline their sales process:
Automated Nurturing & Qualification
We built Sequences and Automations within HubSpot to handle leads at the top of the funnel. This included personalized email drip campaigns, scoring based on engagement, and automatic routing of qualified leads to the designated Account Manager.
Lifecycle Stage Optimization
We defined and implemented clear lifecycle stages within HubSpot, mapping the buyer’s journey from prospect to customer. This included stages like “MQL”, “SQL”, and “Opportunity” to ensure proper lead qualification and tracking.
SDR Support & Sales Focus
We created a dedicated SDR role to qualify leads before handing them off to the Account Managers. This freed up the Account Managers’ time to focus on closing deals with high-quality leads.
Lead Generation Powerhouse
We integrated HubSpot with Apollo, Outreach, Orum, and ZoomInfo. This created a powerful lead generation engine, automatically pulling in qualified leads from multiple sources and enriching them with valuable data.