Tracking codes in social media, email and webpages to analyze behavior of prospects and customers and understand intent to purchase products or services by identifying website, social property, email or search-term interaction. This allows more accurately targeted response and the development of nurturing programs specifically targeted toward interest.
Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and any other tasks that support the operational efficiency of the internal marketing function. Typically these systems require a CRM administrator to set up a complex series of rules to trigger marketing action items to use the right data to deliver the right messaging to the right prospects at the right time.
Tracking codes in social media, email and webpages to analyze behavior of prospects and customers and understand intent to purchase products or services by identifying website, social property, email or search-term interaction. This allows more accurately targeted response and the development of nurturing programs specifically targeted toward interest.
